There has been quite a lot written about this already on the net but it’s such a great use of digital trickery that I had to add my pennies worth.

So, at the end of May Warner Bros released the official site for the latest Batman film and if you’ve not been there yet do it now… Done? Good.

So what the hell!?! It’s a black site with a pretty disturbing sound file, nothing else.

As word spread via the internet community, blogs, twitter and other sites many people tried to work out what the audio file was saying. Some attempted to play it backwards, change the sampling and other audio tricks. But nothing worked.

However it was a poster on the Superhero Hype message board that found this.

Hidden inside the audio file was a Twitter hashtag. As the word spread and people started to tweet #TheFireRises they received a link to a hidden page on the Dark Knight site.

As more people tweeted their profile image was used to create part of a collage that eventually revealed this.

A photo of Tom Hardy as Bane!

The thought and simplicity of this idea is astounding. It relies entirely on the community to share information, communicate and discover the truth. It’ a testement to social media, the internet community and the agency that made this work are genius.

Of couse, this type of campaign only really works for a movie, we wouldnt be using this at Ping for the latest NHS campaign but it does illustrate how involved people are willing to get to discover the truth.

via lots of people and Joblo