Paper Bubble by Jason Wagner

Via Edgar Wright “So @slimjimstudios does unofficial Tintin titles, Spielberg sees ‘em, give him invite to prem & job on next movie…”

There has been quite a lot written about this already on the net but it’s such a great use of digital trickery that I had to add my pennies worth.

So, at the end of May Warner Bros released the official site for the latest Batman film and if you’ve not been there yet do it now… Done? Good.

So what the hell!?! It’s a black site with a pretty disturbing sound file, nothing else.

As word spread via the internet community, blogs, twitter and other sites many people tried to work out what the audio file was saying. Some attempted to play it backwards, change the sampling and other audio tricks. But nothing worked.

However it was a poster on the Superhero Hype message board that found this.

Hidden inside the audio file was a Twitter hashtag. As the word spread and people started to tweet #TheFireRises they received a link to a hidden page on the Dark Knight site.

As more people tweeted their profile image was used to create part of a collage that eventually revealed this.

A photo of Tom Hardy as Bane!

The thought and simplicity of this idea is astounding. It relies entirely on the community to share information, communicate and discover the truth. It’ a testement to social media, the internet community and the agency that made this work are genius.

Of couse, this type of campaign only really works for a movie, we wouldnt be using this at Ping for the latest NHS campaign but it does illustrate how involved people are willing to get to discover the truth.

via lots of people and Joblo

“The Robot” by writer photographer Thomas Jackson is a fanastic fusion of photography, sheet metal, salvaged wood, electronics and three years of work.

When I began this project three years ago, I didn’t know I was making a book. The plan was to create a series of staged photographs addressing a set of themes that interested me, among them our culture’s obsession with hard work and our less-than-harmonious relationship with the natural world. Composed in narrative form, in the manner of a medieval tapestry or altarpiece, the pictures would tell the story of a solitary robot’s last days in a post-apocalyptic place. But when I completed the images in late 2010, the project felt unfinished. The story seemed to need one last narrative twist. The answer, I came to realize, was a book.

Produced as a limited edition of 11, you can purchase it at Central Booking gallery in Brooklyn.

All work copyright Thomas Jackson