Today I had the Apple customer experience and it was without a doubt slick, efficient and, dare I type… cool?
But cool is accurate! And I’ll explain why after a brief explanation of how I got here.
I’d always been frustrated that Apple 15inch MacBooks were limited to a lower resolution (1440).
Thankfully the new selection has a high res option, catching up with PC laptops that have been their for years.
The problem with the high res mac, however was the price; 1919 quid and I just couldn’t condone that kind of cost for Ping at the moment.
However, I had a backup, the Apple refurb store. The only problem with that, however, I needed the latest model to get refurbished. And that’s where my (miser) patience kicked in.
And by golly it paid off. By waiting a few months I ended up saving hundreds of pounds! And you know what, the MacBook is immaculate!
I was prepared and expecting some dints, dents and general wear and tear. I was even expecting it to be a bit clunky regarding packaging but not in the slightest.
A well packaged, ready to go MacBook Pro is what I received, the only difference was a generic white box but that could be due to the order going through online.
From power on to signing in, this is what Apple does so very well. Absolutely seamless, usable and beautifully crafted design, interface and experience.
If Ping can accomplish half of what Apple does with it’s customer experience we are on to a good thing indeed – disregarding any antenna issues of course.
Then Ping can pick up some cool points too.