A bit of geek self promotion here as I’m in the latest issue of SFX Magazine surrounded by my entire Transformers collection ! It’s this issue you wanna buy:
So grab yourself a copy and turn to page 34 to see all 350+ Transformers from Generation 1, Henkei, Masterpiece, Armada, Universe and more!
There has been quite a lot written about this already on the net but it’s such a great use of digital trickery that I had to add my pennies worth.
So, at the end of May Warner Bros released the official site for the latest Batman film and if you’ve not been there yet do it now… Done? Good.
So what the hell!?! It’s a black site with a pretty disturbing sound file, nothing else.
As word spread via the internet community, blogs, twitter and other sites many people tried to work out what the audio file was saying. Some attempted to play it backwards, change the sampling and other audio tricks. But nothing worked.
However it was a poster on the Superhero Hype message board that found this.
Hidden inside the audio file was a Twitter hashtag. As the word spread and people started to tweet #TheFireRises they received a link to a hidden page on the Dark Knight site.
As more people tweeted their profile image was used to create part of a collage that eventually revealed this.
A photo of Tom Hardy as Bane!
The thought and simplicity of this idea is astounding. It relies entirely on the community to share information, communicate and discover the truth. It’ a testement to social media, the internet community and the agency that made this work are genius.
Of couse, this type of campaign only really works for a movie, we wouldnt be using this at Ping for the latest NHS campaign but it does illustrate how involved people are willing to get to discover the truth.
via lots of people and Joblo
An intimate tour of Earth’s most impressive landscapes captured by astronauts from the international spacestation.
Dr. Justin Wilkinson from NASA’s astronaut team describes the special places that spacemen focus on whenever they get a moment.
So it appears Scotland is now yellow, very yellow. It’s quite a victory for the SNP and now all the chat is about whether an independance referendum is around the corner…
I’m still amazed how the birth certificate controversy became such global news considering how many more important issues need to be addressed, around the world at the moment. This clip from YouTube should (hopefully) see an end to all this “silliness”.
