Paper Bubble by Jason Wagner

Nice viceo shame it doesnt show anything to do with the game!?!

Tesco, in an effort to take the number one spot for home shopping in South Korea recently launched a virtual shop. Situated in a Subway station and using QR codes, customers can shop for their groceries while waiting for the next train. Here’s how they did it:

There has been quite a lot written about this already on the net but it’s such a great use of digital trickery that I had to add my pennies worth.

So, at the end of May Warner Bros released the official site for the latest Batman film and if you’ve not been there yet do it now… Done? Good.

So what the hell!?! It’s a black site with a pretty disturbing sound file, nothing else.

As word spread via the internet community, blogs, twitter and other sites many people tried to work out what the audio file was saying. Some attempted to play it backwards, change the sampling and other audio tricks. But nothing worked.

However it was a poster on the Superhero Hype message board that found this.

Hidden inside the audio file was a Twitter hashtag. As the word spread and people started to tweet #TheFireRises they received a link to a hidden page on the Dark Knight site.

As more people tweeted their profile image was used to create part of a collage that eventually revealed this.

A photo of Tom Hardy as Bane!

The thought and simplicity of this idea is astounding. It relies entirely on the community to share information, communicate and discover the truth. It’ a testement to social media, the internet community and the agency that made this work are genius.

Of couse, this type of campaign only really works for a movie, we wouldnt be using this at Ping for the latest NHS campaign but it does illustrate how involved people are willing to get to discover the truth.

via lots of people and Joblo

I’m not a fan of 3D TV, for a variety of reason but the main one is how much of a tool you look sitting around your front room wearing 1970s shades. But fear not because here’s a solution!

Amazing isn’t it

via Big Matt who has a new comic here

When client conversations start with “Let’s create a viral ad” alarm bells ring in my head. I usually point out we don’t have a creative concept yet and that’s going to prove difficult. Furthermore, the reality is, no agency makes a ‘viral’ ad they just make a good ad that becomes viral for a variety of reasons.

Jeremy Porter recently wrote “The Secret Formula for Online Video” using the latest Coke Cola ad as reference. His post is certainly worth a read and as he points out at the end “if all else fails, use cats in your video – for some reason, cats almost always go viral”

via Annie

Okay, Simon just appeared in the studio and showed me this! Get yourself to YouTube and load up any video, in fact use the clip below.



You want something that loads slowly when you press PLAY so that the preloader appears – the dotted circle in the center of the screen. When you see it press a cursor key, up, down, left or right – you’re now playing SNAKE!

Amazing.

Ultimate kudos to Simon – how did I not know about this!?!

In an attempt to get with “da kids” (probably) and find out what folk in Detroit want to improve in their fair(ly dangerous) city, Mayor Dave Bing asked for comments and suggestions on Twitter:

Totally missed opportunity in my opinion, although I wonder if he’d be okay with an ED-209 statue?

via TR

Well would you look at that, the nerdy internet community has a voice and carinsurance.org updated the mistakes from their previous poster to a more accurate Gen1 version. Kudos!

To see the full poster just hit the link below.

(more…)

So I’m guessing you’ve seen the VW/Darth Vader advert broadcast in the US during the Super Bowl and flying around the internet faster than a leaking wiki. Well now you can see the boy behind the mask:

Beside the fact that this wee guy, Max Page, is a far better actor than the irritatingly annoying Jake Lloyd who played Anakin in the prequels he’s also never even seen Star Wars!

How is that possible?!? I thought Lucas had Star Wars prequels playing at every delivery ward the world over in an effort to make a new generation like them?

So with that in mind, Max get’s extra kudos for breaking the mold, although I find it spooky how much he looks like Mark Hamill, don’t you think?